
2017 NHL Winter Classic
During the summer of 2017, I had the opportunity to work with Moss, a company specializing in experiential design and fabrication. Our project focused on supporting the NHL with signage and outdoor displays for the 2017 NHL Winter Classic in St. Louis.
The creative concept centered on highlighting the rich history of blues music in St. Louis, seamlessly integrating this cultural heritage with the tradition and spirit of the Winter Classic. This thematic approach informed the design and execution of all visual elements and installations throughout the event.